| The coffee industry worldwide is experiencing a period of high competitiveness among producing countries. The price of coffee in the world market is highly volatile, with the market characterized by peaks resulting from natural phenomena. In the 90s Nicaragua left a time of armed conflict to enter a period of conciliation and reconstruction of its production units. Other major problems such as state reorganization, the end of war, the incorporation of former guerrillas to production activities, money stabilization, and the reduction of international debt diverted the attention of government executives from the need to develop a national strategy to enhance the efficiency of national production vis-a-vis an increasingly competitive world. This paper uses two models for analysis: Ray Golberg's agribusiness analysis model and the competitive analysis model by Professor Michael Porter.
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