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The Salvadorian Coffee conglomerate: a Competitive Diagnosis and Recommendations.

0500	Agroindustria
562	The Salvadorian Coffee conglomerate: a Competitive Diagnosis and Recommendations.	- Wendy Rodríguez, - Roy Zúñiga
This document analyzes the coffee production situation in El Salvador using the opinion of the main industry players and the conceptual framework of competitiveness and cluster development of Dr. Michael Porter. The worldwide coffee surplus has caused a drop in international product prices. Currently, they are around US $42 per quintal, while in El Salvador the break-even price is US $80 per quintal. This, combined with low average productions and difficulties in obtaining financing, has caused an activity that contributed more than 155,000 direct jobs in the past to provide little more than 60,000 direct jobs currently. The study proposes possible medium- and long-term actions to take to increase the industry's efficiency as a conglomerate or cluster.
December, 2002	75 Pages