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Tourism Competitiveness in Honduras: The La Ceiba Copán Ruins Case.

0600Turismo
609Tourism Competitiveness in Honduras: The La Ceiba Copán Ruins Case. - Luis Obando
- Condo, Arturo
This document provides a characterization of the tourism industry in Honduras and its economic importance. It analyzes its potential in areas such as natural wealth, infrastructure, services, telecommunications, and related industry development, using the conceptual framework of competitiveness and cluster development of Dr. Michael Porter. In addition, the La Ceiba and Copan Ruins cases are analyzed. A list of strengths and weaknesses is included, along with a rating of the main issues related to the business environment in these cities, targeting the primary players involved.
March, 2003     32 Pages
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