Learning from Experienced Top Management about Effective BoP Strategies January 20th, 2015 INCAE Business School. Alajuela, Costa Rica

 

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Latin American Base of the Pyramid Forum

KEYNOTE SPEAKERS

STUART L. HART

Author of the Capitalism at the Crossroads

Arturo COndo

Rector of INCAE Business School

sanjay sharma

Author of Competing for a Sustainable World

Chris laszlo

Author of Flourishing Enterprise

ted london

Author of Enterprises with impact (forthcoming)

andrew hoffman

Director at Erb Institute

vanina farber

Professor at University of the Pacific

LAWRENCE PRATT

Director of CLACDS / INCAE Business School

roberto gutiérrez

Professor at University of the Andes

COMPANIES

ALFREDO LACAYO

CEO at Centrolac

Michel Koppen

Human Resources Director Latin America Operations and Integrations at

Millicom International Cellular

Miguel Garay

Global VP Mobile Business Unit Performance at

Millicom International Cellular

GISELE GURGEL

Global Director of the Deeper in the Pyramid Unit at

Tetra Pak

Leonardo pesantes

Corporative Director at Tiendas Industriales Asociadas - TIA

Marcelo García

Administrative Financial DIrector at

Tiendas Industriales Asociadas - TIA

Valter Brunner

Corporate Affairs Director Latin America at

Syngenta

Mario E. González

Inclusive Business Advisor at

CEMEX

Martha Herrera

Global Director of Corporate Social Responsibility at

CEMEX

Dulce Adriana Alejandre

Manager of Inclusive Business and Social at

CEMEX

SPEAKERS AND SPECIAL GUESTS

ANDReA

SHPAK

Director of the BoP Global Network

felipe

pérez

Professor at INCAE Business School

gustavo

yepes

Professor at the Externado University of Colombia

antonio

aranibar

Network Director of the Social Progress Imperative

andrea

prado

Professor at INCAE Business School

John

ickis

Dean of Faculty

at INCAE Business School

CAMELIA

ILIE

Dean of

Executive Education at

INCAE Business School

GERMAN F.

RETANA

Professor at INCAE Business School

ESTEBAN R.

BRENES

Professor at INCAE Business School

ARNOLDO

CAMACHO

Professor at INCAE Business School

BERNARD

KILIAN

Professor at INCAE Business School

Keith

Whittingham

Associate Professor

Rollins College, Crummer Graduate School of Business

LUIS NOEL

ALFARO

Professor at INCAE Business School

VÍCTOR

UMAÑA

Associate Director of CLACDS / INCAE Business School

ANA MARÍA

MAJANO

Associate Director of CLACDS / INCAE Business School

MILENKO

GUDIC

Founding director of REFOMENT Consulting & Coaching,

THE FORUM

This forum brings together the world's leading experts on strategy and practice of sustainable business at the base of the economic pyramid, as well as INCAE faculty and business leaders. Together they will discuss the challenges to implement BoP strategies and best practices of companies operating in Latin America. In the previous conference, Think Forward Latin America Forum 2012, experts and companies developed a sustainability and strategy concept.

THE CONFERENCE

The Conference "Learning from Experienced Top Management about Effective BoP Strategies” will be held in January 20th, 2015 at INCAE Business School, Costa Rica. The conference will develop ideas and solutions in plenary sessions, as well as discussions and group work.

 

The conference will be held in English or in Spanish. There will be simultaneous interpretation for those who request it.

 

 

Business at the BoP

 

           Private sector business models.

           Companies with a positive impact on the communities they serve, which means that the business firm will involve local community

           members as partners to achieve greater success.

           Integration of environmental, social, and cultural impacts on business strategy.

           Potential to scale and spread the business beyond the initial community or region where it was launched.

TARGET AUDIENCE

ADDED VALUE

Companies working at the Base of Pyramid in Latin America.

 

BoP experts, BoP Innovation Centers, and faculty from various universities and business schools.

 

Entrepreneurs and multilateral organizations.

 

Interested public and students.

Learn about the latest trends in BoP strategies set by international experts.

 

Compare ideas from different companies for business strategies at the base of the pyramid.

 

Network with managers and experts responsible for BoP strategy.

 

Exchange knowledge with managers and experts responsible for BoP strategy.

LATIN AMERICAN BASE OF THE PYRAMID FORUM 2015

THINK FORWARD

AGENDA

12:30 pm        Lunch

 

02:00 pm       Parallel sessions

                     - Parallel session IV. Creating a Managerial Opportunity

                        Framework for Implementing BOP strategies.

                        Main presenter: Sanjay Sharma, managers of selected

                        companies, further experts.

 

                     - Parallel session V. The New Spirit of Business: From

                        Sustainability to Flourishing

                        Main presenter: Chris Laszlo, managers of selected

                        companies, further experts.

 

                    - Parallel session VI. Social Progress Imperative.

                       Main presenter: Roberto Artavia, managers of selected

                       companies, further experts.

 

03:30 pm      Break

 

04:00 pm     Podium discussion with six experts and company leaders

                     on the results of parallel sessions (Felipe Pérez, Gustavo

                     Yepes, Vanina Farber, Sanjay Sharma)

 

                        Topic 1: Is the BoP something for me?

                        Topic 2: What are frameworks and tools that work? How c

                        can I learn with the BoP market?

                        Topic 3: How to prepare managers to work at the BoP?

 

05:00 pm    Action agenda to support Corporate Strategies at the

                        BoP  by BoP Labs in Latin America (Stuart Hart, Ted

                        London, Sanjay Sharma, Roberto Gutierrez, Vanina

                                Farber) 

 

                        - What are the challenges of Latin companies?

                        - How can the Global BoP-Lab support companies on

                        their strategies?

                        - What are concrete actions for the future?  (e.g.

                        writing cases on successful companies; creating

                        meetings of  “challenge the CEO” in different countries

                        by BoP-Labs)?

 

05:45 pm      Farewell and coctel

08:00 am        Check-in

 

09:00 am      Welcome and introduction

                     - INCAE and its relation to sustainability

                     - VIVA TRUST as an example of sustainable impact at

                        the BoP

 

09:15 am      Introduction of BoP Global Network

                     (Andrea Shpak and Vanina Farber)

                     - What is the BoP Global Network and why was it

                        created?

                     - What is the objective of the Network with the

                        conference?

 

09:30 am      Business Opportunities at the BoP

                     (Stuart Hart, Ted London))

                     - Why do companies need to focus on the BoP?

                     - What are business opportunities at the BoP?

                     - What can we learn from the companies that

                        discussed their strategies the day before?

 

10:00 am      What are companies doing at the BoP in Latin

                     America ?

                     - What are companies in Latin America doing,

                        examples of effective companies?

 

10:45 am        Break

 

11:15 am     Parallel sessions

                     - Parallel session I. Sustainability at Scale.

                        Main presenter:  Ted London, managers of selected

                        companies, further experts.

 

                     - Parallel session II. Green Leap. Main presenter: Stuart

                        Hart, managers of selected companies, further

                        experts.

 

                     - Parallel session III. What does reaching the masses

                        and keeping them as customers mean? Main

                        presenter: Roberto Gutiérrez, managers of selected

                        companies, further experts.

Learning from Experienced Top Management about Effective BoP Strategies

January 20th, 2015

 REGISTRATION

Fee: US$ 190.00*

 

INCAE Alumni: US$ 150.00

 

Students: US$ 130.00

The conference will be held in English and Spanish, will have simultaneous interpretation for those who request it.

CONTACT  US

ISABEL SOLÍS / MELANIA CHAVERRI

 

Phone:  + 506 2437-2176

 

E.mail:  bopconference@incae.edu

 

CAMPUS WALTER KISSLING GAM

 

Address: 2 km West Vivero Procesa #1. La Garita, Alajuela. Costa Rica

 

Phone:     + 506 2437-2200

 

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LATIN AMERICAN BASE OF THE PYRAMID FORUM