Urs Jäger is associate professor at INCAE Business School. He focuses his work on General Management and Strategic Change in emerging countries with a special emphasis on including formal and informal markets, creating management concepts based on process philosophy to generate sustainable economic and social impact.

He also serves as academic director of VIVA, where he develops new teaching methods to create and disseminate knowledge on sustainable strategies and social entrepreneurship. He connects sustainability experts and entrepreneurs to develop and implement business plans.

His research focuses on innovative business strategies that include formal and informal markets, and the base of the pyramid. Along with his team, he has developed ethnographic studies in Europe, Indonesia and more than 10 Latin American countries.

He has worked as a business consultant for more than 15 years and as a professor in masters’ degrees and executive education for more than 12 years.

He has published 7 books, 20 teaching cases and several articles in well recognized journals.


Datos Personales

Associate Professor
Country of Origin:
Country of Residence:
Costa Rica
Office Phone:
+506 24 37 21 94
INCAE, Campus Walter Kissling Gam 2 km West from Vivero Prosesa No. 1, La Garita, Alajuela Costa Rica
P.O. Box: 
P.O. Box: 960-4050 INCAE, Campus Walter Kissling Gam 2 km West from Vivero Prosesa No. 1, La Garita, Alajuela Costa Rica

Academic Degrees

  • Doctorado - Strategic Change Management (Habilitation / tenured) - University of St.Gallen (HSG)
  • Licenciatura - Business Administration - University of St.Gallen (HSG)
  • Doctorado - Leadership and Business Ethics - University of St.Gallen (HSG)

Programas Ejecutivos

Teaching areas

  • Organizational Change and Developement
  • Entrepreneurship
  • Social Organizations Management
  • Negotiation
  • Corporate Social Responsibility


  • Ética y Sociedad 2
  • Liderazgo Responsable
  • Negociación
  • Cambio Organizacional y RRHH


Work Experience

2013 a la fecha: Profesor Asociado. INCAE Business School. (Costa Rica) 2013 a la fecha: Director de Investigación. VIVA, en colaboración con INCAE Business School. (Costa Rica) 2007 a la fecha: Profesor Asociado. (Privatdozent). Universidad de St. Gallen. (Suiza) 2011 a 2012: Profesor Investigador Visitante. INCAE Business School. (Costa Rica) 2006 a 2011: Fundador y Codirector. Centro para el Liderazgo y los Valores en la Sociedad (CLVS-HSG), Universidad de St. Gallen. 2006: Profesor Visitante. Escuela de Posgrado Gerencial Peter F. Drucker y Masatoshi Ito, Los Ángeles. (Estados Unidos) 2003 a 2006: Profesor Asistente. Instituto de Administración, Universidad de St. Gallen. 2000 a 2003: Gerente de Proyecto de Servicios Financieros/Gestión Contable y Consultor en Recursos. Grupo Lufthansa (compañía de aviación). (Frankfurt, Alemania) 1999 a 2000: Colaborador de Investigación. Instituto para el Liderazgo y la Administración de Recursos Humanos, Universidad de St. Gallen. 1998 a 1999: Analista de Gestión de Cartera. Dr. Höller Vermögensverwaltung und Anlageberatung AG (firma de inversión bancaria). (Zúrich, Suiza) 1998: Consultor Junior. Centro de Gestión de St. Gallen (MZSG). (St. Gallen, Suiza) 1997 a 1998: Miembro de Proyecto. Instituto para la Ética de Negocios, Universidad de St. Gallen. 1997: Consultor. Grupo Consultor para Organizaciones Sin Fines de Lucro (BSU). (Stuttgart, Alemania) 1996: Investigador. Instituto de Psicología Laboral, Escuela Politécnica Federal de Zúrich (ETH-Z). (Zúrich, Suiza) 1991 a 1992: Cabo. Servicio Militar Suizo. (Suiza)