CLACDS director speaks at Hotel Trade Congress in Costa Rica
Wednesday, 14 August 2013 00:00
INCAE, August 14, 2013. Yesterday, Lawrence Pratt, director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS), spoke at the National Hotel Trade Congress in Costa Rica. His presentation was entitled "Time to Move Forward: Developing a Competitiveness Strategy."
The Congress took place at the Radisson Hotel, from August 13-14, with the goal of defining new directions for Costa Rica's tourist sector, and defining higher standards for competitiveness and innovation.
INCAE Business School took part in the Congress as part of a project aimed at helping this sector develop a new competitiveness strategy for the next 20 years, which will hopefully include participation from the public and private sectors.
Other topics analyzed at the event included: adjusting development models to attract airlines, the participation of hotels in the conference industry's value chain, convention centers and their impact on dynamizing the economy, and the challenge of attracting and retaining talent in Costa Rica's tourism sector. The President of Costa Rica, Laura Chinchilla, attended the Congress' inauguration in the evening of August 12th. At this event, Rubén Pacheco, president of the Costa Rican Hotel Industry's Chamber of Commerce (CCH), outlined the details of the request made to President Chinchilla, to create a working group comprised of the Presidency's Competitiveness Commission, the Costa Rica Tourism Institute (ICT), the private sector (trade associations, the financial sector, service providers, etc.) and INCAE.
The hotel sector is proposing that the working group develop and present a plan of action in the next two months, which will strengthen the tourism industry and innovate its products. The INCAE Business School's CLACDS Center has been researching sustainable tourism for more than 15 years, and has conducted diagnostic studies about the competitiveness of the tourism industry in each of the Central American nations for different international organizations.
In 1998, CLACDS conducted a study for the CCH that revealed weaknesses in the strategy, approach and vision of Costa Rica's tourism cluster. It recommended a review of the industry, innovations, and a process of evaluating the way the country should be marketed in the future.
As explained by the CCH, the topic of competitiveness was selected for this Congress in order to begin a process of updating that same study, together with the ICT and INCAE.
|< Prev||Next >|