What, where, when, why?

The ´Latin America Forum´ for practitioners will take place on May 23rd, 2012 at INCAE Business School, Costa Rica. Participants are offered the unique possibility to reflect and work on one of their key challenges in the field of corporate strategy and sustainability.

The forum will develop ideas and solutions within plenary sessions and as well as group work and discussions.


The event is organized by the Latin American Center for Competitiveness and Sustainable Development (CLACDS) at INCAE Business School and supported by the Asociación Empresarial para el Desarrollo (AED).


Invited international scholars

For the first time ever, leading scholars in the field of strategy and sustainability: Chris Laszlo, Vijay Sathe, Dane Smith, Robert Sroufe, Greg Unruh and Dennis Young, are coming together to engage with Latin-American business leaders.


Mark Kramer Chris Laszlo Vijay Sathe Robert Sroufe Dennis Young Dennis Young

Chris Laszlo

Author of Embedded Sustainability

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Vijay Sathe

Author of Corporate Entrepreneurship

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Dane Smith

Managing Director of FSG and author of Latin America leads the way in creating shared value

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Robert Sroufe

co-Author of Using ISO 14001 to Promote a Sustainable Supply Chain Strategy

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Greg Unruh

Author of Earth, Inc.: Using Nature's Rules to Build Sustainable Profits

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Dennis Young

co-Author of Corporate Philantrophy at the Crossroad and co-author of Economics for Nonprofit Managers

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More InformationFor more information about these and the other presenters, please go to Presenters

Strengthening competitive advantage by making profits sustainable
Why focus on Latin America


Latin American companies that follow a sustainable strategy gain long-term competitive advantage.

More and more leaders recognize this new reality. Realizing a profitable strategy that also answers the needs of civil society (i.e., poverty alleviation, water supply, waste reduction, health or security) is a success factor for companies preparing for the increasing competition with India and other emerging economies in Asia.




Learning from best practice to deliver sustainable profits

Latin America is home to various companies of different industries that already excel in corporate strategies of this type. There are role models in various sectors and industries to learn from.


For instance, international buyers show how to gain supply-market shares by effectively managing commodity supply-chains to the economic, social and ecological benefit of local producers and their communities.


Latin American wholesalers switched their strategy from selling the highest possible quantities to selling products adapted to the health needs of their customers.


Hotels have developed unique tourist destinations by using, promoting and protecting the full ecological and social potential of local nature and communities. And hospitals have established public-private partnerships to deliver services to people unable to access public health services or those living in remote areas.

Questions from business leaders

The forum brings together internationally recognized scholars and leaders of local best practice to make use of state-of-the-art management concepts in the field of corporate sustainable strategies and to address the specific questions, challenges and needs of companies operating in Latin America.


During a researcher forum on May 21st and 22nd, these experts will discuss challenges in developing and executing sustainable strategies in Latin America with INCAE faculty members and leaders of three companies of the region (More information).


Based on this, in the practitioner forum on the 23rd, the experts will share their knowledge, experiences, evaluations and concrete recommendations with other business leaders from the region within plenary sessions, informal discussions and group work.



May 23
at INCAE Business School, Costa Rica




08:00 a.m.


08:30 a.m. 

Welcome and Introduction

08:30 a.m. 

Introduction: Objetives


A Sustainable Strategy Concept for Latin America

08:55 a.m.

Presentation: Principles to develop and implement sustainable strategies (presentation of results from May 21-22)

09:20 a.m.

Plenary: Challenges of developing and implementing sustainable strategies in Latin America 

Financial Return on Social Investment

09:50 a.m.

Presentation: Why invest in sustainable strategies? 

10:20 a.m.

Coffee Break

10:50 a.m.

Parallel Sessions:


  • Discussions on business management challenges regarding social and environmental issues; benefits for customers and business owners who invest in these issues.
  • Business workshops - exclusive sessions for guests of Grupo Vanguardia and Florida Ice & Farm (part 1).
  • Round table on "carbon neutrality" in Costa Rica (part 1). 

12:30 p.m.

Lunch and networking with international experts 



Implementation & Evaluation 

02:00 p.m.

Presentation: How to successfully implement sustainable strategies? 

02:30 p.m.

Parallel Sessions:


  • Discussions on how to face the challenges and achieve strategic changes in your organization.
  • Business workshops - exclusive sessions for guests of Grupo Vanguardia and Florida Ice & Farm (part 2).
  • Round table on "carbon neutrality" in Costa Rica (part 1). 

04:10 p.m.

Coffee Break 

The Path to Follow 

04:30 p.m.



  • Action proposals.
  • Proposals to strengthen the capacities of management leaders to develop and implement sustainable strategies. 

05:30 p.m.


05:45 p.m.

Closing ceremony (cocktail) and distribution of event certificates 


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How to participate, how to book a workshop and further information
  • First-hand knowledge from international scholars on state-of-the-art corporate strategy and sustainability.
  • Professional moderators and international scholars facilitating you in systematically reflecting on key challenges of your company in the field of strategy and sustainability.
  • Understanding the benefit of investing in sustainable strategies and suitable ways to get started.
  • Tools and best practices of different industries to make your sustainability activities even more effective.
  • Insights into the kind of leadership profile needed to execute your projects and strategies.

Customized workshop to focus on your management challenge

Your participation will include:


  • Participation in group work and discussions on specific issues in the area of sustainable strategies.
  • Participation in the plenary sessions, where insights, experiences and questions from the participating leaders of different organizations and industries will be discussed.
  • Certificate of participation.
  • All meals (morning and afternoon coffee break, lunch, and cocktail).

Regular ticket price: US$ 350


Discount Prices

INCAE Alumni

US$ 280 (-20%)

Prompt payments (before March 30)

US$ 280 (-20%)

Prompt payments (before April 20)

US$ 315 (-10%)







Customized workshop to focus on your management challenge

Location: The forum will be held at INCAE Business School, Walter Kissling Gam campus in La Garita de Alajuela, Costa Rica.


Address: From the Inter-American highway (#1), take the exit at the intersection for Atenas, going 3 kms to the right (East). At the entrance of Vivero Procesa N°1 (INCAE blue sign on your right), turn right and drive 1 km (West). INCAE’s main entrance is on your left.


Entering Costa Rica: Please make sure that you meet all passport, visas (tourist visa) and/or vaccination requirements for visiting Costa Rica. Your passport must be valid for at least another six months to enter the country. For visa and vaccination requirements, please check: http://www.costarica-embassy.org/index.php?q=node/72.


We recommend having medical insurance when traveling. You may want to check with your airline or credit card if travel insurance is included in your airline ticket purchase.


INCAE will not be held responsible for medical expenses in case of need; expenses will be charged to the participant and can be paid in cash or credit card.


Meals: The event includes meals on Wednesday 23, May 2012, during event hours according to program.


Clothing: Alajuela’s weather is hot; however, we suggest bringing a sweater for air-conditioned areas. We also recommend carrying an umbrella or raincoat since the rainy season usually starts in May.




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Exchange rate: Approximately ¢500 Costa Rican colones to $1 US dollar. U.S. dollars are widely accepted, if you need colones, please exchange your money at the bank or hotel.


Other services: Wireless Internet is available on campus. Electrical outlets are 110 volts. INCAE also offers a business center, telephone services (local and international), fax, photocopies, mail, convenience store, etc. Payment for these services is due when rendered.

For further information, please contact us at: thinkforward@incae.edu.





The conference on sustainability champions is part of a broader research program at INCAE / CLACDS. Escríbanos Follow us in Facebook