During the two days, a small group of invited international scholars, INCAE faculty members, experts and three companies from Latin America will develop a research and action agenda on sustainable strategies in Latin America. Their frameworks, insights and experiences will provide the basis for guiding the practitioner forum on May 23rd.
From a business perspective, more and more corporations are beginning to see the potential for increasing shareholder value by realizing sustainable strategies. These companies create long-term profit and growth by transforming social and ecological issues into business opportunities.
Sustainable strategies provide an important opportunity for Latin American businesses to strengthen their position in the international competition. Conversely, companies in developed countries can learn from the Latin American experience.
Firstly, most Latin American countries are politically stable and have established democratic institutions and reasonably successful emerging markets. Thus, many of the pre-conditions for companies to create, implement and strengthen sustainable strategies already exist.
At the same time, however, many countries in Latin America are still struggling with societal problems such as poverty, income disparity, public insecurity, insufficient public health services, oligarchy and corruption. There are still too few companies that effectively work within these conditions in ways that meet the needs of local and international customers as well as those of the local producers and their communities.
At present, there is very little research available on corporate strategy and sustainability in Latin America. The goal of the researcher forum is to create a research and action agenda to support Latin American companies in creating, implementing and improving sustainable strategies and to identify key topics and questions that need to be addressed by further research.
The research and action agenda will be developed by a small group of invited international scholars who are already established in the field of sustainability and strategy, INCAE faculty members with deep understanding of the region, and three companies from Latin America that represent cases that already follow sustainable strategies.
Their presentations and discussions will be based on major concepts and frameworks of the invited scholars – on topics such as creating shared value, employing the triple bottom line, creating businesses at the base of the pyramid, and embedding sustainability into strategy; on Latin American perspectives on doing business in the region, and on real business experiences of leading Latin American companies.
Author of Capitalism at the Crossroads
Author of Embedded Sustainability
Author of Corporate Entrepreneurship
Managing Director of FSG and author of Latin America leads the way in creating shared value
co-Author of Using ISO 14001 to Promote a Sustainable Supply Chain Strategy
Author of Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
co-Author of Corporate Philantrophy at the Crossroad and co-author of Economics for Nonprofit Managers
For more information about these and the other presenters, please go to Presenters
8:00 a.m. Coffee
8:30 a.m. Welcome and Introduction
9:00 a.m. Strategic Management Challenges in Latin American Companies
12:30 a.m. Lunch break
1:30 p.m. Case I: Florida Ice & Farm
5:30 p.m. Close
8:00 a.m. Coffee
8:15 a.m. Introduction
8:20 a.m. Case II: Grupo Vanguardia
11:30 a.m. Case III: Grupo Islita (Part 1)
12:30 a.m. Lunch break
1:30 p.m. Case III: Grupo Islita (Part 2)
3:45 p.m. Research and Action Agenda
6:00 p.m. Close
Written versions of the cases will be developed by researchers at INCAE/CLACDS prior to the forum. Managers of the case companies will attend the forum and allow interaction and learning from their experiences in a live setting:
Florida Ice & Farm
Food & Beverage company; recently awarded "Sustainability Champion" by the World Economic Forum
A case on corporate market strategy that integrates social and environmental issues with markets.
Plastic recycling and producing company
A case on including the base of the pyramid into a business.
High-end tourism company
A case on converting social issues into business opportunities.
Through a collaboration of corporations, INCAE and other leading universities, cooperatives, farmers, public administrations, nonprofit organizations and international non-governmental organizations, seek management and technological innovations that contribute to the creation, implementation and strengthening of sustainable strategies in Latin America.
Shape and foster the systematic adoption of groundbreaking innovations by:
Location: The forum will be held at INCAE Business School, Walter Kissling Gam campus in La Garita de Alajuela, Costa Rica.
Address: From the Inter-American highway (#1), take the exit at the intersection for Atenas, going 3 kms to the right (East). At the entrance of Vivero Procesa N°1 (INCAE blue sign on your right), turn right and drive 1 km (West). INCAE’s main entrance is on your left.
Entering Costa Rica: Please make sure that you meet all passport, visas (tourist visa) and/or vaccination requirements for visiting Costa Rica. Your passport must be valid for at least another six months to enter the country. For visa and vaccination requirements, please check: http://www.costarica-embassy.org/index.php?q=node/72.
We recommend having medical insurance when traveling. You may want to check with your airline or credit card if travel insurance is included in your airline ticket purchase. INCAE will not be held responsible for medical expenses in case of need; expenses will be charged to the participant and can be paid in cash or credit card.
Hotels: We are suggesting two options for your stay:
If you would like us to book your room, please make sure to specify this in the Registration Form (see below).
To/from airport: Our support personnel (identified with a sign of INCAE) will be waiting for you outside of the airport.
Hotel-INCAE: Transfers will be coordinated from the above mentioned hotels to the INCAE campus during the days of the conference (May 21-23).
Meals: The event includes meals from Monday 21 to Wednesday 23, May 2012, during event hours according to program. If you have a special diet, please specify this in the Registration Form (see below).
Clothing: Alajuela’s weather is hot; however, we suggest bringing a sweater for air-conditioned areas. We also recommend carrying an umbrella or raincoat since the rainy season usually starts in May.
Exchange rate: Approximately ¢500 Costa Rican colones to $1 US dollar. U.S. dollars are widely accepted, if you need colones, please exchange your money at the bank or hotel.
Tourism: There is a travel agency located at INCAE Campus. For information on tours, write to AgenciaViajesCR@incae.edu.
Other services: Wireless Internet is available on campus. Electrical outlets are 110 volts. INCAE also offers a business center, telephone services (local and international), fax, photocopies, mail, convenience store, etc. Payment for these services is due when rendered.
For further information, please contact us at: firstname.lastname@example.org.