Juan Carlos Barahona | INCAE Master Programs


Dr. Barahona is Associate Professor of Management of Technology and Innovation at INCAE the leading Business School in Latin America, where he also serves as the Academic Director of the Executive Master in Marketing and Digital Transformation.

Currently, Dr. Barahona´s research interest is focused on the role of informal social networks and the study of subjectivity to improve adoption of digital solutions within the firm, manage change and build a culture of innovation.

He has consulted governments and companies in several Latin American and Caribbean countries, served as board member of private and non-for-profit organizations and is founding president of Sociometrika, a design firm focused helping companies solve complex problems through collaboration.

He was previously a researcher at the MIT Media Lab. He received his Ph.D. from MIT for his work with Alex `Sandy’ Pentland, director of MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program and one of the seven most powerful data scientists in the world named by Forbes in 2012.


Personal Information

Associate Professor
Country of Origin:
Costa Rica
Country of Residence:
Costa Rica
Office Phone:
+506 2437-2364
Office Fax:
+506 2433-9606
P.O. Box: 
Campus Walter Kissling Gam 960-4050 Alajuela Costa Rica

Academic Degrees

  • Ph.D. - Media, Arts and Sciences, Massachusetts Institute of Technology
  • M.A.E. - INCAE, Master in Business Administration
  • Bachillerato - Business Administration degree with a major on computer science from UIA

Teaching areas

  • Innovation and Technology


  • Gerencia de Tecnología y Sistemas de Información
  • Sistemas de Información Gerencial
  • Gestión de la Innovación y la Tecnología
  • Redes Sociales
  • Introducción a la Consultoría
  • Management Consulting Practice
  • Innovación
  • ANEC (Pensamiento Crítico y Toma de Decisiones)


Work Experience

Assistant professor of INCAE Business School. His general academic interest concentrates on the role of digital technologies and social structures in spreading ideas, behaviors, and devices. Professor Barahona is a former member of the Human Dynamics Group of MIT Media Lab, a scientific research group led by Professor Alex (Sandy) Pentland who is a renowned computer scientist and ranks among the most influential 100 individuals worldwide (Newsweek Magazine) Prior to joining MIT Professor Barahona served as Assistant Director for the Latin American Center for Competitiveness and Sustainable Development of INCAE. Also, he consulted with the World Bank on strategy development and business planning for the Mesoamerican Biological Corridor as well as on educational topics. By the late 90s he led the research team responsible for developing the conceptual model and facilitating the reform process for all five Central American customs houses as a part of a joint action / research initiative on trade logistic for Harvard’s International Development Center, HBS Strategy and Competence Center, and INCAE. Professor Barahona has consulted on organization and strategy topics for different governments and companies in various Latin American countries. Co-authored Costa Rica’s educational policy and pioneered digital government in Costa Rica. He has authored business case studies, articles, books, and book chapters on sustainable development, customs reform, trade logistic, information technologies for development, and social network analysis. Prior to entering the academic field, he founded a software company and a business consulting firm. Currently he complements his academic activities with consulting and sitting on the board of different business firms.