Forum and Plenary sessions | INCAE

Forum

20 Junio 2022
08:30am - 9:00am
Forum Welcome
  • Esteban R. Brenes & Juan José Bolaños,
    Conference Co-Chairs
  • Enrique Bolaños,
    President, INCAE Business School
  • Arturo Condo,
    President, EARTH University
  • Raj Vardhan,
    President, IFAMA
  • TBA,
    Costa Rica Minister of Agriculture

Room: Real 2 & 3

09:00am - 10:00am
Session 1: Keynote Speech: Food 5.0: How we feed the future
  • Robert Saik,
    CEO, PAg, CAC, Canada

While experts deliberate the optimal foods required to improve and sustain human health, we’re ignoring a truth that affects us all: to support a population nearing 10 billion by 2050, agriculture must become infinitely sustainable.

To feed the world, we have to grow 10,000 years’ worth of food in the next thirty years, which means farmers worldwide must increase food production by 60 to 70 percent.

A small percentage of those “farmers of consequence” are being called upon to grow the vast majority of the world’s staple food supply. While mighty in their ability, they need support from people who increasingly have little understanding of how they operate.

Robert Saik will take you on a journey from the “muscle era” of farming to a future where the convergence of new technologies like sensors, robotics, and machine learning make infinite sustainability achievable. With the veil lifted on modern agriculture practices, you’ll be inspired to contribute to a culture where farmers can adopt the science and tools they need to carry out their mission of feeding the planet.

Room: Real 2 & 3

10:00am - 10:30am
COFFEE BREAK

Terrace near Real 2 & 3

10:30am - 12:00md
Session 2: Productivity gaps in the agri-food system: New approaches and technologies

MODERATOR:

  • Roberto Artavia,
    President, Viva Trust, Costa Rica

PANELISTS:

  • Rubén Sorto,
    CEO, Biofortune, Honduras
  • Nicola Shadbolt,  
    Massey University, New Zealand
  • Jannik Aaron Dresemann,
    Thünen Institute of Farm Economics, Germany 
  • Arno van der Maden,
    Fresh produce expert, N&S del Trópico S.A, Netherlands & Costa Rica

The essence of this panel is to establish the imperative of enhancing productivity gains and sustainability, particularly in emerging economies around the world, in order to achieve food security, income growth in rural areas, and provide a better response to the challenges posed by the developing climate crisis.

There are huge gaps in productivity and sustainability that affect many of the countries in which agriculture still represents a significant portion of employment, and is an unfortunate and unnecessary source of poverty in rural areas, malnutrition in rural and urban areas, soil degradation, water misuse and pollution, and a growing dependence on aid or international trade.

The purpose of this panel is to analyze the situation with data and applied conceptual frameworks, present case examples of countries at risk and their implication for the global and local SGDs; explore what some of the proposed solutions imply in terms of fostering an enabling platform for their productive transformation; present and discuss innovative solutions based on technological and scientific innovation, on local and international policy innovations; and the best way to deploy and share them across countries and regions.

Participants will better under the problems and risks affecting agricultural productivity growth and sustainability, particularly in emerging economies; and what are some key ideas and policies to foster and “new green revolution” based on science, technology, continuous innovation, and a commitment to deliver it in such a way that reaches those in need across the world.

Room: Real 2 & 3

12:00md - 13:30pm
LUNCH / STUDENT CASE COMPETITION FINALS - EARLY CAREER PROFESIONALS

Rooms: Real 1; Real 2 & 3

13:30pm - 15:00pm
Session 3: What can spiders teach us about regenerative agriculture?

MODERATOR:

  • Beatriz Arrieta,
    CS Commercial Operations PACA, Columbia

PANELISTS:

  • Ronald Guendel,
    Global Head of Food Security Strategy & Advocacy, Bayer, Germany
  • Yvonne Colomer,
    Executive Director, Fundación Triptolemos, Spain
  • Oliver Bach,
    Innovation & Knowledge Manager, Sustainable Agriculture Network
  • Lloyd Day,
    Sub-General Director, IICA, Costa Rica
  • Flavio Linares,
    Technical Head Manager CA&C, Fundación Solidaridad

Room: Real 2 & 3

15:00pm - 15:30pm
COFFEE BREAK

Terrace near Real 2 & 3

15:30pm - 17:00pm
Session 4: The future of agri-food education

MODERATOR:

  • Tanya Müller García,
    President, Zamorano, Honduras

PANELISTS:

  • Larry Robertson,
    Founder and President, Lighthouse Consulting, USA
  • Jorge Raul Rivera,
    Professor, Coffee Science & Technology, Zamorano University, Honduras

Agribusiness education is a commitment to the future of the world. The skills of agrifood systems professionals that the field requires to face the changes in the environment must be framed in a new era eminently technological and sustainable but must necessarily include the ability to understand and take advantage of the opportunities of markets around the world. Educational systems in Agribusiness must be ready to face this reality. Are our agribusiness education systems ready to take the plunge?

Room: Real 2 & 3

17:00pm - 18:30pm
Session 5: Student Case Competition Showcase

MODERATORS:

  • Juan José Bolaños & Esteban R. Brenes,
    Conference Co-Chairs

2022 marks the 16th year for the IFAMA Global Student Case Competition. Twenty teams of students and early career professionals from around the world have traveled to Costa Rica to compete in the only global case competition specifically geared toward the agribusiness sector. The top advancing teams will demonstrate analytical and problem-solving skills before a panel of judges. All conference attendees are invited and encouraged to attend this capstone round of the competition.

Team Level: Graduate and Undergraduate 

Room: Real 2 & 3

18:30pm
WELCOME COCKTAIL

Arboleda

21 Junio 2022
08:30am - 10:00am
Session 1: Nature-positive food systems

MODERATOR:

  • Arturo Condo,
    President, EARTH University, Costa Rica

PANELISTS:

  • Valodia Florez,
    CEO Cordonic, Nicaragua
  • Pedro Beirute,
    General Manager Procomer, Costa Rica
  • Kai Robertson,
    Independent Senior Corporate Sustainability Advisor & Food Loss and Waste Expert
  • Oliver Vásquez,
    General Manager, MARS, Ecuador

Accelerating the transition to food systems that are net-zero, nature-positive, and increase farmers' resilience requires three fundamental elements to achieve a successful transition. First is to support and include food systems and farmers as part of solutions to address climate change and nature loss. Second to accelerate and facilitate collective action through multi-stakeholder partnerships that work with farmers to drive action and deliver on net-zero, nature-positive targets and third activate a change of scale to reach more producers and consumers to move to sustainable agriculture by supporting the environment.

Room: Real 2 & 3

10:00am - 10:30am
COFFEE BREAK

Terrace near Real 2 & 3

10:30am - 12:00md
Session 2: Science to business: Collaborative science in action

MODERATOR:

  • Eugenia Saini,
    Executive Secretary, Fontagro, USA

PANELISTS:

  • Elizabeth Arroyave,
    CFO, ARWEB, Costa Rica
  • Claudia Esquivel Villalobos,
    Manager Visa La-Grupo VISA, Guatemala
  • Edward Perello,
    New Sustainable Agri Ventures & Innovation Partnerships | Associate Director DSV, United Kingdom

Numerous studies highlight the need to increase food production while simultaneously reducing its environmental impact. Science-based solutions are key to developing new technologies that will achieve more sustainable agriculture. Since the late 90s, FONTAGRO has promoted multi-stakeholders teams that are discovering new knowledge, innovations, and solutions. More recently, collaborations among the private sector, scientists, and entrepreneurs are spawning new business. This panel shares cases from FONTAGRO and other successful case studies.

Room: Real 2 & 3

12:00md - 13:30pm
LUNCH

Arboleda

13:30pm - 15:00pm
Session 3: Circular economy: A new model to support social development

MODERATOR:

  • Irene Alvarado,
    Full Professor, EARTH University, Costa Rica

PANELISTS:

  • Yolanda Fernández,
    Deputy Director, Walmart Mexico and Central America
  • Michael Ben-Eli,
    Founder and Former President of The Sustainability Laboratory,  Israel & USA
  • Alberto Hoyos,
    CEO, NUTRESA Cookies Division & International Vice President, Colombia & Latin America
  • Gonzalo Chavez,
    CEO Dos Pinos Cooperative, Central America and the Caribbean, Costa Rica

In a circular economy, the value of resources is maximized through sustainable design, repair, reuse, renewable resources, composting, and recycling. Ideally, nothing is wasted, and the products of one industry form the resources for another, thus replacing the extraction of new resources.

A successful transition to a fully circular economy requires a significant change in the way companies work as well as consumer thinking. Instead of defining success solely by last quarter's earnings, companies will need to make decisions based on the environmental and social impact of their actions.

Room: Real 2 & 3

15:00pm - 15:30pm
COFFEE BREAK

Terrace near Real 2 & 3

15:30pm - 17:00pm
Session 4: From pains to solutions: How to address innovation in an ESC world

MODERATOR:

  • Marco Fava Neves,
    President Marketstrat and Professor USP, Brazil

PANELISTS:

  • Steve Aronson,
    Emeritus President, Britt Group NV, Latin America
  • Marlon Masís Campos,
    CEO, Mesofoods, Colombia & Chile
  • Alesandro Gardemann,
    Co-founder, Brazilian Biogas Association (ABiogás), and Co-founder of GEO Biogas and Tech Endeavor Brazil Entrepreneur, Brazil
  • Álvaro Villalobos,
    Chairman of the Board Dos Pinos Cooperative, Central America and the Caribbean

The world is going through a huge process of change after several events that happened in the last 5 to 10 years. Just-in-time policies are under challenge, and building capacity, inventories, and secure supply chains are back again in the headlines. In this new scenario of 3V’s “violent variation of the variables” innovation is crucial to adapt and create margins. This panel will showcase companies that are very innovative in their markets and fully driven by environmental, social, and governance activities towards an ESG behavior.

Room: Real 2 and 3

17:00pm - 18:30pm
IFAMA Young Board Networking Session

Room: Real 1 or Terrace

19:00pm
IFAMA Board of Directors and Young Board Dinner (By invitation only)

Restaurante Los Faroles

22 Junio 2022
08:30am - 10:00am
Session 1: Digital transformation in the agri-food system

MODERATOR PART 1:

  • Edeoba Edobor,
    IFAMA Young Board, Purdue University, USA

PANELIST PART 1:

  • Nele Hermann Valente,
    NextGen Agricultural Leaders at Bayer CropScience Global, Germany

MODERATORS PART 2:

  • Verena Otter,
    IFAMA Young Board, Wageningen University, Netherlands
  • Melissa Van der Merwe,
    IFAMA Young Board, Stellenbosch University, South Africa

PANELIST PART 2:

  • Jack Keeys,
    Lead coordinator of KPMG's Global Agri-Food Network,  IFAMA Young Board, New Zealand

In a world where new innovations appear on a weekly basis; how do we capture the insight, understand the impact, and leverage the immense opportunity presented when different innovations collide?

In this interactive session, we showcase a series of emerging innovation accelerators and apply a simplified foresight impact framework to understand how emerging entrepreneurial tools and techniques could help us to achieve meaningful progress toward the UN Sustainable Development Goals.

Room: Real 2 and 3

10:00am - 10:30am
COFFEE BREAK

Terrace near Real 2 & 3

10:30am - 12:00md
Session 2: Agribusiness strategy: Pursuing sustainable growth after the pandemic

MODERATOR:

  • Luciano Ciravegna,
    Associate Professor, INCAE Business School, Costa Rica and the UK

PANELISTS:

  • Augusto Bauer,
    CEO, AJE Group, Peru
  • Pablo E. Vargas,
    Executive Chairman, Grupo Britt, Latin America
  • Luis Noel Alfaro,
    COB BanRural Insurance and Board Member BanRural Bank, Guatemala

During the 2020-2022 period the coronavirus pandemic, and the Russian invasion of Ukraine, shaped the world economy. These events enhanced social unrest and political risk, disrupted global value chains, and caused supply bottlenecks and extreme price volatility. Meanwhile, pressures for businesses to improve sustainable practices have intensified. Agribusiness, responsible for a high share of deforestation in the developing world, as well as water resource depletion and CO2 emissions, is becoming a common target of criticism. How can agribusinesses adapt to this context? Can sustainability, resilience, and efficiency co-exist?

Room: Real 2 & 3

12:00md - 13:00pm
LUNCH

Arboleda

13:30pm - 14:30pm
TRANSPORTATION TO INCAE BUSINESS SCHOOL

Shuttles

14:30pm - 15:00pm
COFFEE BREAK: Sponsored by Coffee Britt

INCAE Business School

15:00pm - 16:30pm
Session 3: Case Study Showcase: Cacao Oro

MODERATOR:

  • Brent Ross,
    Professor, Michigan State University, USA

PANELISTS:

  • Octavio Martínez,
    Professor, INCAE Business School, and Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS), Costa Rica
  • John Warrington,
    CEO, Cacao Oro de Nicaragua

This case recreates the decision that Cacao Oro was facing in 2018 about choosing an appropriate business strategy to become one of the largest cocoa producers in the world. Giif Laube, the Operations Manager, had identified three different options. First, to specialize in “conventional” cocoa, with moderate prices and high-volume transactions. Second, to specialize in "fine" cocoa, with lower volume / higher price and barriers to entry. Finally, to enter the market under a "hybrid" strategy, combining both approaches.

The case allows conducting analysis of the global cocoa industry, the productive conditions in Nicaragua (the host country), and the capabilities of Cacao Oro to make a more informed strategy selection.

INCAE Business School

16:30pm - 18:00pm
Session 4: Agribusiness 4.0

MODERATOR:

  • Bernard Kilian,
    Dean, INCAE Business School, Costa Rica

PANELISTS:

  • Gustavo Fabian Grobocopatel,
    President & Founder, Grupo Los Grobo, Argentina

INCAE Business School

18:00pm - 21:00pm
Presidential Banquet

The Presidential Awards Banquet and Ceremony is an exciting night of celebration and highly anticipated events of the IFAMA World Forum each year. The event culminates with awards presented to the winning teams of the 2022 Student Case Competition, the Rising Star Award, IFAMA Distinguished Service Award, and more.

Forum Chairs

  • Esteban R. Brenes

    Esteban R. Brenes is The Steve Aronson Professor of Strategy and Agribusiness at INCAE Business School. Professor Brenes is the Academic Director of the Executive MBA (EMBA), Advanced Management Program (AMP), and Part-Time MBA Shanghai, China and was Dean of Faculty and MBA programs from 2001 to 2006. He was Visiting Professor at the University of Michigan for 10 years and at Cotrugli Business School in Europe for eight years. He has lectured at the Chicago and Duke University Business Schools. From 1998 to 2000 served as Minister of Agriculture and Livestock and Minister of Science and Technology of the Government of Costa Rica. Dr. Brenes is the founder and president of Bac&Asociados S.A. (www.bacyasociados.com) a business consulting firm. Research interests: Strategy, agribusiness, entrepreneurship, and family businesses.

  • Juan José Bolaños

    Juan José Bolaños, family business entrepreneur. Graduated from Animal Production from the ECAG with a Diploma in Technical Zootechnist. Received the Degree in Agronomic Engineering from EARTH University and Executive MBA from INCAE.

    He has worked as Global Business Developer and Comercial Manager and is now the CEO of the fresh pineapple exporter Piñalbo, also as CTO of the family cattle breeding farm. Pioneer of the Young Board of IFAMA. Advocate for Sustainability and Impact SCR for the communities in Costa Rica.

  • Esteban R. Brenes
  • Juan José Bolaños